About
For over three decades, we've created extraordinary interiors and experiences for royal families, Madonna, Guy Ritchie, Fortnum & Mason, and The Peninsula Hotels across five continents.
Our work spans from graffiti artists in Japan to royal palaces in Bahrain—each project united by a commitment to excellence and a relentless pursuit of the extraordinary.
"No matter what kind of world you want to create, whatever era you want to visit, Edward is the man for the job. He has a unique vision and excellent taste."
What began with a pair of lanterns lent to a young American woman turned into a six-year collaboration with Madonna—decorating her London homes and Ashcombe House, organizing her forty-ninth birthday, styling music videos, and contributing to her Sticky & Sweet World Tour alongside Alexander McQueen and Kanye West.
When she needed Windsor Castle recreated in four days for her film W.E., Edward flew to England and made it happen. She thanked him alongside Kanye West and Alexander McQueen in the credits of her Sticky & Sweet World Tour.
The Journey
Born in Edinburgh and trained at Christie's from the age of fifteen, Edward Coutts-Davidson has spent his life creating extraordinary spaces and experiences for those who demand something different.
At seventeen, he was one of Christie's youngest cataloguers, standing in the room when Van Gogh's Sunflowers sold for forty million dollars. The experience taught him something essential: that provenance, authenticity, and vision matter more than trends ever will.
His client list reads like a private address book: royal families in Bahrain, Kuwait, and Thailand; Kate Moss, George Michael, Keira Knightley; brands like Fortnum & Mason and Wedgwood. He's designed Guy Ritchie's Mayfair pub, set up the first antiques fair in Bahrain, pioneered wine auctions in Shanghai, and spent over a decade developing luxury brand concepts across multiple industries.
He's lived in Edinburgh, London, Sydney, and now New York—following projects across continents, from graffiti artists in Japan to the Peninsula Hotels.
Our Philosophy
Creative projects should be eccentric, layered, and a little bit rebellious.
Not eccentric for shock value, but eccentric in the truest sense—willing to step outside convention when convention doesn't serve the vision. Layered because depth matters more than surface. And rebellious because the most interesting work comes from questioning what "should" be done and doing what must be done instead.
We've worked with graffiti artists in Japan and the Peninsula Hotels. Royal families and rock stars. That range isn't just variety—it's perspective. It means we understand that authenticity, craft, and honoring what makes each project unique matters more than any signature style.
"The truth is, I've never been very good at staying in my lane. One week I'm sourcing 18th-century antiques for a Mayfair pub. The next I'm collaborating with Japanese graffiti artists on rare whisky bottles. Some people call that eclectic. I call it paying attention. The best ideas come from unexpected places—you just have to be curious enough to find them."
Some of our clients know exactly what they want. Others are still figuring it out. Both are welcome. What matters is that you're willing to trust the process and demand something extraordinary.
Most of our work remains confidential because our clients value discretion as much as design. We're selective about projects—not because we're difficult, but because great work requires chemistry, trust, and shared ambition.
The Age of Curation
In an era where AI can generate any interior design concept, taste becomes the ultimate luxury.
Technology has democratized technical execution. Anyone can now generate a thousand design concepts in an afternoon. But algorithms cannot discern quality, meaning, or emotional resonance. They cannot understand why one 18th-century French antique belongs in a room while another—technically similar—does not.
This is where three decades of experience becomes exponentially more valuable. While AI excels at generating high volumes of content, it lacks the ability to curate what is truly meaningful. The future belongs not to those who can produce more, but to those who can discern better.
ECD Creative curates experiences that transcend algorithm-generated aesthetics—spaces with soul, meaning, and emotional resonance that only decades of discernment can deliver.
Our clients don't want AI-generated interiors. They want someone with taste to curate their vision. Someone who understands the subtle difference between expensive and exquisite. Someone who can look at a thousand technically competent options and identify the one with soul.
As Wharton research confirms: in a world saturated with AI-generated content, the ability to select, edit, and curate what is truly meaningful becomes the primary differentiator. Taste is the new skill. Human intuition is needed to guide output to its fullest potential.
We are not competing with AI. We are the human curators that make AI output meaningful.
How We Work
Every project starts the same way: we listen. Not the kind of listening where we're waiting for you to stop talking so we can show you our ideas. Real listening. The kind where we're trying to understand not just what you want, but why you want it.
Then we disappear for a while. We research. We sketch. We argue with each other. We throw things out and start again. This part isn't always pretty, but it's necessary.
When we come back, we bring you something you weren't expecting. Not because we ignored what you said—because we heard it more clearly than you did. That's the job.
Listen & Research
We ask a lot of questions. Some of them might seem strange. Trust the process.
Concept & Create
This is where the magic happens—and by magic, we mean long hours, strong coffee, and occasionally brilliant accidents.
Collaborate & Deliver
We know the best people in the world at what they do. We bring them together. Then we get out of their way.
Creative Range
While we're known for interiors, our creative work spans editorial, brand concepts, and cultural experiences. Here are two projects that show the breadth of what we do.
BAZAAR Wonderland
Guest Creative Director · Harper's Bazaar Australia
A multi-location international production featuring Natalie Imbruglia at the Sydney Opera House, underwater photography with dolphins, museum installations, fireworks, and flash mobs across Sydney and London. Over 100 performers brought together for a magazine edition celebrating Australian fashion designers working with Australian icons in never-before-featured locations.
This is what happens when you give a designer a magazine and say "make something unforgettable." We did.
Street Art Meets Sacred Spirit
Creative Director · Budo Collection by Dekanta
A $45,000 luxury whisky collection celebrating martial arts and Japanese street culture. We collaborated with local graffiti artists to hand-paint each bottle with Constructivist geometric designs, then housed them in a custom wooden shrine display. Every bottle is unique—rare Karuizawa whisky meets contemporary art.
The project brought together two worlds that shouldn't work together but somehow do. That's usually where the interesting work lives.
Select Clients
Let's Talk
We're genuinely curious about what you're thinking or working on. Tell us about it—even if it's just an idea you can't quite articulate yet. That's often where the best projects start.
Get In Touch